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Wilkinson Sword Celebrates 250th Anniversary

 
Sharpening Your Style Since 1772
  
It’s not every day that a brand gets to celebrate their 250-year anniversary, but 2022 sees Wilkinson Sword celebrate this landmark occasion.
 
The fascinating back history began in 1772 with famed London gun, sword and bayonet manufacturer, Henry Nock, founding the company.  In 1824, Henry Wilkinson, who was by then managing the company, changed the name to James Wilkinson & Son.  By this time the business was growing a reputation for excellence in the manufacturing of swords, but it wasn’t until later that the company name was changed to Wilkinson Sword in recognition of this.  
 
During the eighteenth-century small swords were the sidearm of choice, at least for gentlemen, and were sometimes considered a jewellery item or fashion accessory to demonstrate social status and wealth, with many sporting dazzlingly beautiful craftsmanship.
 
Over the years, fuelled by the decline in sword carrying, the Wilkinson Sword Company diversified into other areas, and given their expertise in producing ‘cutting edges’, razors were seen as a natural extension of the business.  It is worth noting that this was the era of the industrial revolution and there was great enthusiasm for Wilkinson Sword’s technical innovation which the company rolled out at pace and in 1898 they introduced the Pall Mall safety razor. 
 
In the 1920s the spirit of the times changed, and style conventions dramatically altered with men putting more emphasis on a well-groomed look.  This focus on grooming and personal style continued to define men’s style during the first half of the twentieth century and inspired innovation in the shaving category.  Through the 1950’s and 60’s, Wilkinson Sword focused on technological improvements on their blades. 
 
The 1970s saw the introduction of the first Wilkinson Sword safety blade system in a fixed plastic housing with the launch of the T70, sometimes known as the Bonded, the brand’s first user-replaceable moulded razor cartridge with blades bonded in plastic.  It also featured the brand’s first intuitive loading system and is considered the predecessor of Wilkinson Sword’s cartridge-based systems.  During the 1980s and 90s, blade technology continued to evolve and in 1992, Wilkinson Sword launched a new product, the Protector. With design heavily the focus with this product, the Protector won favour with retailers and consumers alike. Around the turn of the century, the brand’s first 3 blade disposable razor, Xtreme 3 was launched.  
 
 
 
 
 
The turn of the millennium saw the industry focussing on multiple blades and in 2003, Wilkinson Sword launched the Quattro four blade razor, which was followed in 2007 by the Quattro Titanium, featuring a titanium layer and a separate carbon layer to the blades. 
 
The introduction of the Hydro range came in 2010, with an equal emphasis on innovation and comfort. The introduction of features on Wilkinson Sword products including a five-blade system, water activated gel pools and integral skin guards, are all part of Wilkinson Sword’s journey towards excellence and demonstrate a deep understanding of men’s grooming and style habits.
 
As Wilkinson Sword moves towards its quarter millennial anniversary, the brand remains as relevant today as it was in 1772, and to celebrate this milestone, Wilkinson Sword has launched a creative campaign to help chart its journey through style.  
 
Wilkinson Sword has always been all about its consumers. The brand develops razors that fulfil all their shaving needs. It encourages them to express their unique style through shaving. And it applauses them. Everything to make men feel good in their skin, confident and appreciated. So, when the brand celebrates its 250th anniversary, it’s all about the consumers too. The theme of the campaign is “Celebrating your style” and the brand puts consumers in the focus, featuring real men and their style in the campaign assets.
The regular campaign will be strongly supported by the activations. The brand will run a strong in-store activation, along with a digital campaign on social media (FB, IG) celebrating 250th anniversary. The anniversary campaign started in July and will run until end of calendar year 2022.

MD International, new distributor of PIONIR products


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In the 25th year of MD International's existence, we are proud to announce that our company is richer for another well-known producer of top domestic brands - PIONIR from Subotica, which is well-known by consumers in Serbia and the region.

From 01.08.2022. MD International is the official distributor of Pionir from Subotica for TT and LKA channels in Serbia.

Through our partners, we distribute Medeno srce, Galeb chocolates, Negro candies, Hazelnut caramels, famous Pionir fruit candies, and one of the best-selling children's bars, Kidy and O la la, to Serbian sweet tooths.

Considering that pictures speak louder than words, we invite you to "walk" with us through Pionir's product catalogue.

 

If you are interested in becoming a part of our family and together with us bring sweet and honey hearts to your customers and neighbors, we invite you to contact us at: This e-mail address is being protected from spambots. You need JavaScript enabled to view it , or via our phones +381(0)11 3292-505 , 3292-523, 3292-526, 2769-114

 

Your MD International.


Vitaminka – The world of taste

The story of Vitaminka's success began more than 60 years ago. In its more than 60 years of existence, Vitaminka has created the largest world of flavors in Macedonia and is an integral part of the lives of several generations, full of memories and priceless moments. The ambition of the team behind Vitaminka contributed to the realization of the outlined idea - to increase its production capacity by growing into a leading factory in the food industry on the Macedonian market.

VILEDA among the selected products in 2022.

Every year on the Serbian market, the "Selected Product of the Year" organization recognizes thousands of new, changed, improved products, changes in recipes / ingredients, packaging or other innovations. The chosen product of the year rewards novelties and innovations by confronting them with representative opinions of consumers

From February 2022, research on the Serbian market was conducted by NIELSEN. The entire survey sample n ≥ 500 is based on a panel that is representative of the general population of Serbia in terms of age, gender and region. The final consumers are the ones who choose the "Selected Product of the Year" among the nominated products.

In 2022, a total of 86 products participated in the research. MD International is proud that one of the products of our long-term partner Vileda has won this flattering title.

Vileda steam cleaner Steam 3.0 1550W with carpet cleaning attachment is the chosen product of the year by over 1000 surveyed households. This product, which cleans all types of flat surfaces, and with the help of a special attachment is also suitable for cleaning carpets, was rated the highest in this year's selection. It saves time because it is ready to work after 15 seconds. It saves the household budget and health because it does not require the use of chemical agents. Protects the health of the family because it destroys 99.9% of bacteria with just water *tested in an independent laboratory for E-coli and Streptococcus.

Link from the award ceremony for the Selected Product 2022.

https://www.youtube.com/watch?v=TamL9cz3cEQ

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Solea Creme and After Shave

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Solea Soft hyaluronic cream

Solea Soft is the first universal cream that contains hyaluronic acid for maximum skin hydration.

Enriched with thermal water from the Swiss Alps and organic eel leaves, the formula is absorbed

immediately, without a greasy feeling on the skin. It can be used on the face, hands and body.

It is adapted to the most sensitive skin. Hypoallergenic formula.

Dermatologically approved (0% paraben, 0% animal ingredients, 0% MIT).

 

Solea After shave lotion – Original and Fresh water

Solea has launched an aftershave lotion inspired by the tradition of barbers.

One of the most famous Parisian perfumeries designed this clean, intense and refined fragrance

for men with a strong personality.

The product is packaged in a glass container and is available in two fragrance notes:

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1.ORIGINAL - It exudes elegance and high quality

Top notes: neroli (bitter orange blossom), bergamot, black pepper

Middle notes: saffron, amber, jasmine

Bottom notes: tobacco, cheddar, cashmere

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2. FRESH WATER - Spicy and sensual scents of the Mediterranean

Top notes: citrus (grapefruit, bergamot and mandarin)

Middle notes: rosemary, pepper, rosewood

Base notes: musk, incense, oakmoss

 

Manufacturer: SOLEA LABORATORIES, NEC PLUS ULTRA COSMETICS SAS